The Kantar Group, Dubai, UAE
Kantar Group were looking to relocate their corporate office and create an eco-friendly and collaborative working environment. In order to achieve this, design team Fitch collaborated with contracting firm Aati Contracts to create a space with innovative design features that focused on providing areas to evoke dynamic thought processes among staff.
Being a marketing and research-based company, the client brief was to create various collaborative areas for staff to optimize productivity in both a stimulating and vibrant surround. The reception has a sleek design with full height branding of the revamped company logo, strategically placed against the stunning backdrop of the Dubai Marina. Co-working areas were created both in the open office layout with easily accessible coffee stations positioned close by; in slightly more private niche’s with comfortable sofa seating for more relaxed brainstorming sessions, and also in more traditional small meeting rooms with the option to gain privacy from behind glazed partitions. Sound-proof phone booths and meeting pods were also an important addition to the space, as was the addition of ‘The Arena’, a fun and relaxing space created to provide staff an escape from the pressures of work.
The feature of constructing perimeter meeting rooms and collaborative ‘huddles’ with a floating ceiling design also presented substantial architectural challenges and this was overcome by utilizing a specialized structural base that could withhold the required strength tests.
Architect / Designer
City / Country
Dubai / United Arab Emirates
Chris Goldstraw Photography
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